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class=\"image_resized\" style=\"aspect-ratio:1080\u002F372;width:100%;\" src=\"https:\u002F\u002Fimg.shczt.com.cn\u002Ffiles\u002F01_25_a80e1d87c4.jpg\" alt=\"01-春芝堂25周年庆典暨健康百年工程第十八次代表大会-会议.jpg\" width=\"1080\" height=\"372\">\u003C\u002Fp>\u003Cp style=\"line-height:1.5;margin-bottom:0.5em;margin-top:0;text-indent:2em;\">\u003Cspan style=\"font-family:source-han-sans-sc;font-size:16px;\">“原来我们的每一粒产品中都浸透着中国传统文化的元素，赵教授的话真的是醍醐灌顶啊！”2024年11月，春芝堂25周年庆典暨健康百年工程第十八次全国代表大会是一场健康事业的盛典，更堪称一次传统文化的饕餮大餐。多位领导、专家、学者莅临现场，共同回溯春芝堂25年来崇德尚贤、立信修睦的企业文化之路，解读中华传统文化对于企业发展和产业提升的重大价值。听完春芝堂首席文化顾问、北京大学教授赵延风女士的讲话，市场伙伴们发出由衷的感叹。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height:1.5;margin-bottom:0.5em;margin-top:0;text-indent:2em;\">\u003Cspan style=\"font-family:source-han-sans-sc;font-size:16px;\">大会现场，赵延风教授与王爱兴董事长及各界嘉宾一起，在雷鸣潮涌般的掌声中登台，为春芝堂“立信扬善，典亮人生”经典诵读行动按下启动键，并以“百尺竿头、文己化人”为题发表精彩演讲，将春芝堂集学习、生活、工作、修身、服务于一体的企业文化生态，和中国文化的和平基因、中国哲学的“生生”理念，深入浅出地娓娓道来，诠释了春芝堂文化融儒入商的价值取向，希望大家把自己沉浸在优秀文化的基因里，让春芝堂文化与匠心产品一起走进千家万户，走向广阔天地。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cimg class=\"image_resized\" style=\"aspect-ratio:1080\u002F720;width:100%;\" src=\"https:\u002F\u002Fimg.shczt.com.cn\u002Ffiles\u002F02_25_3310707686.jpg\" alt=\"02-春芝堂25周年庆典暨健康百年工程第十八次代表大会-讲话.jpg\" width=\"1080\" height=\"720\">\u003C\u002Fp>\u003Cp style=\"line-height:1.5;margin-bottom:0.5em;margin-top:0;text-indent:2em;\">\u003Cspan style=\"font-family:source-han-sans-sc;font-size:16px;\">“春芝堂就像一片沃土”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height:1.5;margin-bottom:0.5em;margin-top:0;text-indent:2em;\">\u003Cspan style=\"font-family:source-han-sans-sc;font-size:16px;\">“8年时间，这里发生了翻天覆地的变化！”赵教授感慨万千地回忆说：2016年的3月，她第一次在春芝堂发表演讲的时候，大健康产业园刚刚奠基，宝鼎国际会议中心还在图纸上，今天故地重游，昔日的工地已经变成高楼大厦。那时春芝堂总部的员工们刚刚开始诵读《论语》，而现在，一个个“春二代”都长成了出口成诵的锦绣少年。当年刚刚入职的腼腆男生，也已成长为万人盛典的优秀主持。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height:1.5;margin-bottom:0.5em;margin-top:0;text-indent:2em;\">\u003Cspan style=\"font-family:source-han-sans-sc;font-size:16px;\">“大雨落幽燕，白浪滔天，秦皇岛外打鱼船，一片汪洋都不见，知向谁边？往事越千年，魏武挥鞭，东临碣石有遗篇，萧瑟秋风今又是，换了人间。”赵延风教授援引毛泽东的《浪淘沙·北戴河》，形容这些年国家的巨变和春芝堂文化的成长。她说“春芝堂就像一片沃土，只要有苗，就能在这里生长起来！”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cimg class=\"image_resized\" style=\"aspect-ratio:1080\u002F720;width:100%;\" src=\"https:\u002F\u002Fimg.shczt.com.cn\u002Ffiles\u002F03_25_558f120452.jpg\" alt=\"03-春芝堂25周年庆典暨健康百年工程第十八次代表大会-产业园.jpg\" width=\"1080\" height=\"720\">\u003C\u002Fp>\u003Cp style=\"line-height:1.5;margin-bottom:0.5em;margin-top:0;text-indent:2em;\">\u003Cspan style=\"font-family:source-han-sans-sc;font-size:16px;\">“我们的每一粒产品中都浸透着中国文化元素！”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height:1.5;margin-bottom:0.5em;margin-top:0;text-indent:2em;\">\u003Cspan style=\"font-family:source-han-sans-sc;font-size:16px;\">“中国在每个领域里的突破，其实都是在把中国的理念、中国的方案、中国的道路、中国的模式推向世界。”赵延风教授认为，春芝堂的产品，也包含了中国的文化基因，这是弥足珍贵的。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height:1.5;margin-bottom:0.5em;margin-top:0;text-indent:2em;\">\u003Cspan style=\"font-family:source-han-sans-sc;font-size:16px;\">赵教授引用北大外籍教授安乐哲的话说，中国哲学是一种“生生的哲学”，一种生命的哲学，中国文化强调“和为贵”，这种和平的基因可以在人的心灵之间化解问题，这是未来中国可以贡献于全世界的珍贵理念，这也就是为什么很多第三世界国家的学者会认为中国是他们未来的希望。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cimg class=\"image_resized\" style=\"aspect-ratio:513\u002F288;width:100%;\" src=\"https:\u002F\u002Fimg.shczt.com.cn\u002Ffiles\u002F04_25_49486e6647.gif\" alt=\"04-春芝堂25周年庆典暨健康百年工程第十八次代表大会-生产.gif\" width=\"513\" height=\"288\">\u003C\u002Fp>\u003Cp style=\"line-height:1.5;margin-bottom:0.5em;margin-top:0;text-indent:2em;\">\u003Cspan style=\"font-family:source-han-sans-sc;font-size:16px;\">她说，“春芝堂的每一粒产品当中，都浸透着中国的文化元素，我们不光是要把产品介绍给别人，还要把这样的文化元素介绍给别人。但如果你要介绍，你是不是自己先要了解这些元素？”而春芝堂之所以要在多年全员学习文化经典的基础上更进一步，启动 “立信扬善，典亮人生”的经典诵读行动，正是要让市场伙伴们都沉浸在优秀中国文化的基因里。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height:1.5;margin-bottom:0.5em;margin-top:0;\">\u003Cspan style=\"font-family:source-han-sans-sc;font-size:20px;\">\u003Cstrong>周易64卦，就是64个人生剧本\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height:1.5;margin-bottom:0.5em;margin-top:0;text-indent:2em;\">\u003Cspan style=\"font-family:source-han-sans-sc;font-size:16px;\">在赵教授看来，《易经》中深藏着中国古人洞察人性所得到的生活智慧，周易64卦，其实就是64个人生剧本，每个剧本的六爻都告诉我们：在事物的不同发展阶段，人应该如何处理，站什么样的位置，扮演什么样的角色。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height:1.5;margin-bottom:0.5em;margin-top:0;text-indent:2em;\">\u003Cspan style=\"font-family:source-han-sans-sc;font-size:16px;\">她以《易经》首卦“乾”为例，为市场伙伴分析了“潜龙勿用”、“终日乾乾，反复其道”、“飞龙在天，利见大人”、“亢龙有悔”的具体内涵。很多在之前的培训中听过春芝堂文化讲座的伙伴们，由此对“道不远人”“道在伦常日用中”有了更深的体悟。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cimg class=\"image_resized\" style=\"aspect-ratio:1080\u002F527;width:100%;\" src=\"https:\u002F\u002Fimg.shczt.com.cn\u002Ffiles\u002F05_25_81418a75a6.jpg\" alt=\"05-春芝堂25周年庆典暨健康百年工程第十八次代表大会-会议.jpg\" width=\"1080\" height=\"527\">\u003C\u002Fp>\u003Cp style=\"line-height:1.5;margin-bottom:0.5em;margin-top:0;text-indent:2em;\">\u003Cspan style=\"font-family:source-han-sans-sc;font-size:16px;\">伙伴们感慨地说：“中华文化真是博大精深，古人先贤像料事如神的诸葛亮一样，早已为我们准备好了《周易》这样的锦囊妙计，碰到什么问题，就拿哪一个剧本，照着去做就行。这跟我们春芝堂系统的‘常胜之钥’不是一个道理吗？精准复制可以让我们少走多少弯路啊！”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height:1.5;margin-bottom:0.5em;margin-top:0;text-indent:2em;\">\u003Cspan style=\"font-family:source-han-sans-sc;font-size:16px;\">经典中的人生“交规”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height:1.5;margin-bottom:0.5em;margin-top:0;text-indent:2em;\">\u003Cspan style=\"font-family:source-han-sans-sc;font-size:16px;\">“2016年春芝堂在山西汾阴举行‘丙申年后土祠取土祈福大典’，站在汾河与黄河的交汇之处，遥想源远流长的华夏文明和灿烂悠久的中华文化，王爱兴董事长感慨万千，决定组织员工学习经典。春芝堂的经典诵读行动就是这样从公司最高层，从董事长、总裁开始，自上而下推广开来，并一直坚持到现在。”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cimg class=\"image_resized\" style=\"aspect-ratio:1080\u002F717;width:100%;\" src=\"https:\u002F\u002Fimg.shczt.com.cn\u002Ffiles\u002F06_25_f3c2daf69d.jpg\" alt=\"06-春芝堂25周年庆典暨健康百年工程第十八次代表大会-读论语.jpg\" width=\"1080\" height=\"717\">\u003C\u002Fp>\u003Cp style=\"line-height:1.5;margin-bottom:0.5em;margin-top:0;text-indent:2em;\">\u003Cspan style=\"font-family:source-han-sans-sc;font-size:16px;\">赵延风教授对往事的追忆，引发了与会市场伙伴的强烈共鸣。伙伴们动情地说：“公司把汾阴后土祠的圣土和市场伙伴们的家乡土一起埋入大健康产业园的桩基之中，就是希望大家把传统文化作为人生‘交规’，让千年传统为我们开拓市场注入力量，共同建设互生、再生、共生的幸福共同体。”“就像赵教授所说的，把自己变成一间朝阳的屋子，别人才愿意接受我们。公司和董事长如果不是视我们为家人，又何必如此良苦用心，管我们朝阳还是背阴啊？”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height:1.5;margin-bottom:0.5em;margin-top:0;text-indent:2em;\">\u003Cspan style=\"font-family:source-han-sans-sc;font-size:16px;\">赵延风教授为大家细致讲解“贤贤易色”的理念，更是让大家感到在传统文化的海洋中，学习永无止境，唯有日拱一卒，用董事长所教诲的“每天进步一点点的心态”，才能不断向前，“一点一点地积累，就是修行，就是进步”。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cimg class=\"image_resized\" style=\"aspect-ratio:1080\u002F452;width:100%;\" src=\"https:\u002F\u002Fimg.shczt.com.cn\u002Ffiles\u002F07_25_17e2a28e77.jpg\" alt=\"07-春芝堂25周年庆典暨健康百年工程第十八次代表大会-取土.jpg\" width=\"1080\" height=\"452\">\u003C\u002Fp>\u003Cp style=\"line-height:1.5;margin-bottom:0.5em;margin-top:0;\">\u003Cspan style=\"font-family:source-han-sans-sc;font-size:20px;\">\u003Cstrong>融儒入商，文己化人\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height:1.5;margin-bottom:0.5em;margin-top:0;text-indent:2em;\">\u003Cspan style=\"font-family:source-han-sans-sc;font-size:16px;\">“通过‘文己’和‘化人’的渗透，将文化融入人心，继而融入产品和服务、融入科技和研发，使之成为企业之魂，是春芝堂不断超越自我、向前发展的力量之源。”赵延风教授从文化的角度这样解释春芝堂25年的成长历程。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height:1.5;margin-bottom:0.5em;margin-top:0;text-indent:2em;\">\u003Cspan style=\"font-family:source-han-sans-sc;font-size:16px;\">赵教授认为，融儒入商就是要把和平的、温和的、有担当的东西融进我们的事业，“我们都知道百善孝为先，那么什么是孝？孝就是善继人之志、善述人之事，如果我们能把几千年的东西传承下来，把几千年和平的基因传递到这个世界上，我们就是最大的孝，修孝修善，必然得福。”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cimg class=\"image_resized\" style=\"aspect-ratio:1080\u002F720;width:100%;\" src=\"https:\u002F\u002Fimg.shczt.com.cn\u002Ffiles\u002F08_25_df683d4341.jpg\" alt=\"08-春芝堂25周年庆典暨健康百年工程第十八次代表大会-会议.jpg\" width=\"1080\" height=\"720\">\u003C\u002Fp>\u003Cp style=\"line-height:1.5;margin-bottom:0.5em;margin-top:0;text-indent:2em;\">\u003Cspan style=\"font-family:source-han-sans-sc;font-size:16px;\">“当我们在诵读经典的时候，我们其实已经打通了历史的长河。当我们开始从事春芝堂的大健康事业的时候，我们可能没有意识到，我们每个人在这个世界上都是有使命的，人生旅途的辗转中，我们是这样的因缘。”赵延风教授说，春芝堂大健康产业园里的福墙善墙，春芝堂所践行的忠恕之道，春芝堂的崇德尚贤、济世报国，这就是我们的路，希望大家在这条路上走出“腹有诗书气自华”的修养，一起见证伟大祖国未来翻天覆地的变化，一起开创国人健康事业更灿烂的未来。\u003C\u002Fspan>\u003C\u002Fp>","2024-12-04T02:30:00.000Z",{"id":402},{},{"data":947,"meta":948},[],{"pagination":949},{"page":449,"pageSize":449,"pageCount":442,"total":442},{"data":951,"meta":952},[],{"pagination":953},{"page":449,"pageSize":449,"pageCount":442,"total":442},{"data":955,"meta":964},{"id":939,"documentId":940,"title":941,"content":942,"publish_date":943,"sort":442,"author":36,"createdAt":956,"updatedAt":957,"publishedAt":958,"seo":959},"2026-09-07T23:38:07.698Z","2026-11-04T02:47:11.833Z","2026-11-04T02:47:11.904Z",{"id":402,"seo":960,"og":36,"geo":36},{"id":198,"seo_title":961,"seo_description":962,"seo_keywords":963},"北京大学赵延风教授:文己化人,走济世报国之路！-春芝堂","”2024年11月，春芝堂25周年庆典暨健康百年工程第十八次全国代表大会是一场健康事业的盛典。多位领导、专家、学者莅临现场，共同回溯春芝堂25年来崇德尚贤、立信修睦的企业文化之路，解读中华传统文化对于企业发展和产业提升的重大价值。听完春芝堂首席文化顾问、北京大学教授赵延风女士的讲话，市场伙伴们发出由衷的感叹。","北大教授,文化讲座,济世报国",{}]